Sales <-> New Collection?

I'm not a good sales-shopper: I only see things from the new collection I want. For example:

Summerdress:

Vila Clothes 49,95€

Stripe blazer over polka-dot blouse:

H&M 29,95€

H&M 19,95€

This pencil skirt + matching blazer:

Zara: 29,95€

Zara 59,95€

Great shopper:

Zara 139€